We have decided to change the name of the company from AccountMaven to PartnerMaven.
We have done this because people were getting confused by what we did. A common misconception was that we were some type of accounting service. When you come up with a name for an Internet company, you have a choice which is dictated to some degree by the domain registration process.
Either you go for a short name that you can register a domain for, which essentially means nothing at all. Examples are Google, Yahoo and more commonly for newer startups silly names like xllat and phhaat and jeesupl. (I made these up so don’t bother looking for them).
Or you can pay lots of money for a short domain that does mean something – like partner.com. Great name currently for sale. The asking price? ‘Make an offer’. This is not the best way to spend your money on a startup.
The alternative is to go for a longer name that does mean something and might be available. We think that PartnerMaven is a pretty good one. Partner is clearly right in our sweetspot for conveying our value proposition, and Maven means ‘expert’ in Yiddish.
Posted by accountmaven 
